Engaging Gen Y customers in online brand communities: a cross-national assessment
- Creator: Carlson, Jamie , Rahman, Syed Mahmudur , Rahman, Mohammad M. , Wyllie, Jessica , Voola, Ranjit
- Resource Type: journal article
- Date: 2021
Community members' perception of brand community character: construction and validation of a new scale
- Creator: Relling, Marleen , Schnittka, Oliver , Ringle, Christian M. , Sattler, Henrik , Johnen, Marius
- Resource Type: journal article
- Date: 2016